“Plumblinks” is the name that I used for my
consulting biz. It was really hard coming up with a name
(and I had to do it in a hurry for various reasons that are
unimportant now), at least a name that was unique so I
could easily get a trademark ... so I took
“Plumb” from my old Firewire-days job title at
Apple, “Plumbing Architect”, and added on
“links” because it implied I/O interconnects or
networks. It helped that “plumb” also has
thesaurus entry of “right, exactly, precisely,
directly, dead, straight”, which I found attractive.