“Plumblinks” is the name that I used for my consulting biz. It was really hard coming up with a name (and I had to do it in a hurry for various reasons that are unimportant now), at least a name that was unique so I could easily get a trademark ... so I took “Plumb” from my old Firewire-days job title at Apple, “Plumbing Architect”, and added on “links” because it implied I/O interconnects or networks. It helped that “plumb” also has thesaurus entry of “right, exactly, precisely, directly, dead, straight”, which I found attractive.
Plumbing is not just for fluids